Privacy Policy of The Mayfair Boutique Hotel
The Mayfair Boutique Hotel is committed to protecting the privacy and security of the personal data we collect from our guests, visitors, and users of our online platform. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
Information We Collect
We collect personal data to provide and improve our luxury accommodation, fine dining, bar and lounge, bespoke concierge, event and conference, wellness spa, room service, and valet parking services. The types of personal data we may collect include:
- Personal Identifiers: Name, address, phone number, email address, nationality, date of birth, and passport/ID details for check-in and regulatory compliance.
- Payment Information: Credit/debit card details (processed securely by third-party payment processors), billing address.
- Reservation Details: Arrival and departure dates, room preferences, special requests, dietary restrictions, and loyalty program information.
- Service Usage Data: Details of services accessed at our facilities, such as restaurant bookings, spa treatments, event attendance, and concierge requests.
- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our online platform.
- Communication Data: Records of your communications with us, including emails, phone calls, and feedback forms.
How We Use Your Information
We use your personal data for various purposes, primarily based on the necessity to perform a contract with you, our legitimate interests, or your consent:
- Providing Services: To manage your reservations, facilitate check-ins and check-outs, provide requested room service, valet parking, and deliver bespoke concierge services.
- Service Personalization: To tailor our services and offerings to your preferences, ensuring a more bespoke and comfortable experience in our hotel, restaurant, and spa.
- Communication: To communicate with you regarding your bookings, provide updates, respond to inquiries, and send administrative information.
- Marketing: With your consent, to send you promotional materials, special offers, and information about our services and events that may be of interest to you. You can opt-out at any time.
- Security and Safety: For the safety and security of our guests and employees, and to protect hotel property. This may include the use of CCTV cameras in public areas.
- Legal and Regulatory Compliance: To comply with legal obligations, such as tax regulations, immigration laws, and health and safety requirements.
- Internal Operations: For internal auditing, data analysis, research, and to improve our services, website, and facilities.
Disclosure of Your Information
We may share your personal data with third parties under specific circumstances and with appropriate safeguards:
- Service Providers: Third-party companies that provide services on our behalf, such as payment processing, IT support, marketing, and analytical services. These providers are contractually bound to protect your data and only use it for specified purposes.
- Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction.
- With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.
Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include data encryption, firewalls, secure server facilities, and access controls. While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your Data Protection Rights
Under GDPR, you have certain rights concerning your personal data:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
- Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Object: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the contact details provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
Cookies and Tracking Technologies
Our online platform may use cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and support our marketing efforts. You can manage your cookie preferences through your browser settings.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and, if the changes are significant, we will provide a more prominent notice.
Contact Us
If you have any questions about this Privacy Policy or our data protection practices, please contact us at:
The Mayfair Boutique Hotel
23 Albemarle Street
Mayfair, London, Greater London, W1S 4BP
United Kingdom